Privacy Policy

Version 3.0 · Effective September 29, 2026

This Privacy Policy explains how Chongqing Taoxin Network Technology Co., Ltd. ("we", "us") collects, uses, stores, shares and protects your personal information when you use the Taily Drama app, the website taily.tv and related services (the "Service"), and the rights you have. Please read it carefully before using the Service. By using the Service you confirm that you have read and understood this Policy.

1. Information we collect

We only collect information that is necessary to provide the Service. It falls into three categories by source.

1.1 Information you provide

  • Account information: the email address and password you register with (we store only a salted hash of the password, never the plain text), your nickname and avatar. When you sign in with Apple or Google, we receive your account identifier, name and email address from that platform, to the extent you authorize it.
  • Content you post: comments, reviews, community posts, images you upload, and the time you posted them. When you post an image, the app accesses your photo library or camera only after you grant permission and only for the image you choose or take; it does not scan or upload other photos.
  • Reports and support records: reports, feedback and complaints you submit, and your correspondence and attachments with our online or email support.
  • Referral and promotion information: invitation codes or promo codes you enter or that are carried by a link you open.

1.2 Information generated automatically when you use the Service

  • Device information: device model, operating system and version, app version, system language and time zone, screen parameters, and an anonymous device identifier we generate for the device.
  • Network information: IP address and the country and approximate region derived from it (no precise location; we neither request nor use your GPS location).
  • Usage records: episodes you watch, playback progress, watch time, favorites, likes, follows, search terms, pages visited and actions taken.
  • Transaction records: coin top-up and spending ledger, VIP subscription status, order numbers and the transaction identifiers returned by the app store. We never receive your card number, payment password or other payment credentials; payment is completed by Apple, Google or PayPal.
  • Log information: access logs, error messages and performance data recorded to keep the Service stable and secure.

1.3 Information collected by advertising partners

To serve and measure ads, advertising partners may, with your consent, collect the device's advertising identifier (IDFA on iOS, Advertising ID on Android), IP address, device information, ad impression and click records, and approximate region. See "4. Advertising and tracking".

We do not collect your contacts, precise location, biometric data, government ID or other sensitive personal information.

2. How we use information

We use your information for the following purposes and, where applicable law requires, on the corresponding legal basis (performance of a contract, your consent, our legitimate interests or a legal obligation):

  1. Providing core features: creating and managing your account, playing content, syncing playback progress, and restoring your purchases and entitlements across devices.
  2. Completing transactions: processing top-ups and subscriptions, granting coins and membership benefits, settling referral commissions, handling refunds and reconciliation.
  3. Content recommendation: recommending content on the home page, search page and elsewhere based on your watch history and preferences. You can reduce personalization by clearing your watch history.
  4. Community and safety: displaying content you post, handling reports, blocks and violating content, detecting fake engagement, fraud, payment abuse and other anomalies, and protecting account security.
  5. Advertising: serving ads, controlling frequency, measuring ad performance, and, with your consent, serving personalized ads.
  6. Customer service: identifying and responding to your inquiries, complaints and rights requests.
  7. Notifications: sending notifications about your account, transactions and content updates. Marketing notifications are sent only with your consent, which you can withdraw at any time in system settings or app settings.
  8. Improving the Service: statistical analysis and product optimization. Data used for statistics is aggregated or de-identified and is not used to identify you.
  9. Legal obligations: complying with regulatory requirements, retaining transaction records required by law, and responding to legal process.

We do not use your personal information for purposes unrelated to those above. If we need to use it for a new purpose, we will obtain your consent first.

3. Sharing and disclosure

We do not sell your personal information. We share it with third parties only in the following cases:

  • Payment processors: Apple (App Store), Google (Google Play) and PayPal, to complete payments, manage subscriptions and process refunds. They handle your payment information under their own privacy policies.
  • Advertising partners: we serve ads through AppLovin MAX, which connects to ad networks including Google AdMob, Pangle and Mintegral, as well as Taily's own ad service. Shared data is limited to what is listed in "4. Advertising and tracking".
  • Technical service providers: vendors that provide cloud hosting, content delivery (CDN), video transcoding and streaming, email delivery and customer-service systems, including Alibaba Cloud and Bunny.net. They may process data only on our instructions and under contract, and may not use it for their own purposes.
  • Content creators and partners: we provide creators with aggregated statistics about their works (views, unlocks, revenue, etc.) that do not identify you.
  • Legal requirements: where required by law, courts or regulators, or where necessary to protect the legitimate rights of us, our users or the public.
  • Business transfers: in a merger, acquisition or asset transfer, your information may be transferred as part of the transaction. We will require the recipient to remain bound by this Policy and will notify you in advance.

Under the laws of some U.S. states, providing data to advertising partners for cross-app personalized advertising may be considered a "sale" or "sharing" of personal information. You can opt out as described in "4. Advertising and tracking".

4. Advertising and tracking

Advertising revenue lets us offer most content for free.

  • Consent and choice: if you are in the European Economic Area, the United Kingdom or Switzerland, we ask for your consent in a pop-up before showing the first ad; you can change your choice at any time in "Profile › Settings › Ad privacy". Users in the United States can select "Do not sell or share my personal information" in the same place.
  • iOS tracking permission: advertising partners receive the IDFA only after you allow "tracking" in the system prompt. Declining does not affect your use of the Service; you will simply see less relevant ads.
  • System-level settings: you can reset the advertising identifier or limit personalized ads in iOS "Settings › Privacy & Security › Tracking" or Android "Settings › Google › Ads".
  • Rewarded ads: when you watch a rewarded ad to earn coins, the advertising partner sends us a completion record used to grant the reward and prevent abuse; it contains no personally identifying information.
  • How each advertising partner handles data is governed by its own privacy policy: AppLovin, Google, Pangle (ByteDance) and Mintegral.

5. Storage

  • Location: our servers are located in Hong Kong SAR, China (Alibaba Cloud); video is delivered to you from the nearest Bunny.net content-delivery node worldwide. Your information may be transferred to, stored and processed in countries or regions other than your own. We use contractual terms and technical measures to ensure such transfers comply with applicable law.
  • Retention: we keep your information only as long as necessary for the purposes described in this Policy:
    • Account information and usage records: until you delete your account. Deletion is followed by a 30-day grace period; afterwards your nickname, email, avatar and other personal information are anonymized and cannot be recovered.
    • Transaction records: for the period required by financial, tax and anti-money-laundering laws, generally no less than 5 years, linked to the account in de-identified form.
    • Security and risk-control logs: generally no longer than 180 days, except where a dispute or investigation is pending.
    • Support records: no longer than 2 years after the issue is resolved.
    • Public content you posted: may be retained after deletion with the author shown as "Deleted user"; you can delete it yourself before deleting your account.

6. Security

We protect your information with encryption in transit (HTTPS), hashed password storage, access controls, log auditing and abnormal-login detection. Please keep your password safe and do not share your account. In the event of a security incident such as a data breach, we will notify you and report to the competent authority as required by law.

7. Your rights

Wherever you are, you can exercise the rights below. If the law of your region (such as the EU GDPR, the UK GDPR, U.S. state privacy laws or China's Personal Information Protection Law) grants you additional rights, we honor those as well.

  • Access and correction: view and edit your nickname, avatar, password and other profile details in "Profile › Settings › Account & security".
  • Clearing records: delete entries in "Watch history", "Favorites" and similar pages.
  • Deleting your account: "Profile › Settings › Account & security › Delete account". Signing in again within the 30-day grace period restores the account; after that it cannot be recovered. Cancel any VIP subscription in the App Store or Google Play first; deleting your account does not cancel the subscription.
  • Withdrawing consent: withdraw ad-related consent in "Settings › Ad privacy" or system settings; turn off notification permission in system settings. Withdrawal does not affect processing carried out before it.
  • Obtaining a copy, restricting or objecting to processing, data portability: email cs@taily.tv from your registered email address, stating your user ID or registered email and your specific request. We will verify your identity and respond within 30 days; for complex cases we may extend the period and will tell you why.
  • Complaints: you have the right to lodge a complaint with your local data-protection authority. We encourage you to contact us first so we can resolve the issue quickly.

We will not deny you the Service or lower its quality because you exercised these rights, unless exercising the right makes the relevant feature impossible to provide (for example, deleting your account).

8. Minors

The Service is intended for users aged 13 and over. We do not knowingly collect personal information from children under 13; if we learn that we have done so, we delete it promptly. Users under 18 should use the Service under the guidance of a parent or guardian and obtain the guardian's consent before making purchases. If you are a guardian and believe a minor has provided us with personal information without your consent, contact us at cs@taily.tv.

9. Cookies and similar technologies

  • App: we store sign-in state, language settings, playback progress and other necessary information locally on your device so the app works properly.
  • Website: the website uses necessary cookies to keep you signed in and remember your language. When you use the website's online customer service, we store an anonymous identifier used only for the support session (taily_cs_guest, valid for one year) so that your conversation can continue when you return. The support system records the messages and attachments you send, browser and device type, IP address and derived approximate region, browser language, time zone and the page from which you started the conversation, used only to handle your inquiry, transfer to a human agent and prevent abuse, never for advertising.
  • You can manage or clear cookies in your browser settings, which may affect some features.

10. Third-party services and links

The Service may include features provided by third parties (such as Sign in with Apple or Google, or app-store payments) and links to third-party websites. Those third parties process your information under their own privacy policies, which we do not control and are not responsible for. Please review them before use.

11. Changes to this Policy

We may update this Policy in response to legal changes or changes to the Service. We will publish the new version in the app with its effective date. For changes that materially affect your rights, we will notify you at least 30 days before they take effect, by in-app notice or email. Continuing to use the Service after a change takes effect means you accept the updated Policy; if you do not agree, you may stop using the Service and delete your account.

12. Contact us

  • Operator: Chongqing Taoxin Network Technology Co., Ltd.
  • Privacy questions and rights requests: cs@taily.tv
  • Copyright and intellectual-property complaints: ip@taily.tv

Please include your user ID or registered email address so we can verify your identity and handle your request promptly.